Welcome Dreamer.
Originally established in 2013 in Sydney, Australia, Whim operated as a blog and online magazine showcasing the whimsical and dreamy work of creatives worldwide. During this time, Whim worked with hundreds of photographers, artists, models, fashion designers, and more, whilst attracting a combined social media following of over 17,000 people.
Fast-forward to the present and Whim has been relaunched, redesigned, and re-imagined to act as a multi-faceted platform for the “dreamers, deep thinkers, and magic weavers”.
Now much more than just a blog, Whim showcases inspiring interviews, thought-provoking articles, and the work of talented creatives, as well as educational resources (such as online courses, workshops, and printable guides), uplifting newsletters, and fun products to adorn yourself with, like t-shirts and tote bags.
We believe that the time to start living your most beautiful, creative, and inspired life starts now.
So, what are you waiting for?
Join the club. Follow us on Instagram, Pinterest, or sign up to receive our beautiful newsletters.
Meet Whim’s Editor AND Founder,
MELANIE CLARKE.
Melanie began Whim in February 2013 as a creative outlet whilst completing her tertiary studies. She has obtained university degrees in both Creative Writing and Journalism, and when she isn’t busily working away on Whim, you’ll find her typing up a storm for her freelance writing clients. She has had her writing published on over 50 platforms worldwide, covering topics such as creativity, lifestyle, health, and business.
Melanie’s work through Whim has brought wonderful opportunities her way, including being a judge for the Sydney RAWards, appearing on the Etsy Australia blog as a Guest Curator, and working with companies such as Hewlett-Packard and the London City Airport.
If you would like to collaborate with Whim or simply want to say hi, please reach out to Melanie at whim.online@gmail.com.