New SS13 Collection from Fashion Label 'to be adored'


to be adored (also known as tba) was launched by designer Bin Bin McNiven in 2009. The philosophy of the label is "to define the mood of the moment and create clothes that make people feel special, clothes people adore."

Combining romantic notions of feminine detailing and soft colours, mixed with the edginess of casual street wear, to be adored has certainly found a following of adoring fans, including: Alexa Chung, Lauren Conrad, Ellie Goulding, Daisy Lowe and Marina Diamonds (just to name a few!).

With the release of previews of the SS13 collection within the last few weeks, women across the globe were already desperate to get their hands on the new and luxurious pieces, and who can blame them? The brands "distinctive signature of discreet difference, mix of casual sophistication and high-end tailor made textiles that wear beautifully ensure to be adored is the ultimate wardrobe essential."

To view more of the new collection, you can head on over to the label's website or Facebook page