Featured Etsy Shop: I Love Mona


Mona is a fashion brand which was created by designer Moriah Hemed in March 2010. All of Mona's designs are made in Tel-Aviv in very small quantities and sold through the brand's Etsy shop.

Moriah Hemed's designs are influenced by the fashion of decades past, and she states: "My grandmother always wore amazing pieces that were very well made ​​and very meticulous...She is the reason I dress like I do and she is the reason I design what I design."

When it came to picking a name for her brand, designer Moriah Hemed explains: "Mona is my nickname given to me by my husband and when I thought of a name for my label it was just natural to pick a name so close to my heart that also suits my designs and vision so well."

The brand has over 3000 admirers on Etsy alone, and Mona only promises to get bigger and better with its unique seasonal collections and beautiful lookbooks.

To view more from the Mona collection, you can head on over to the brand's Etsy store or website. Mona also has a Facebook page you can follow for updates.
etsy, fashion, lookbook, shop, style, vintageMelanieComment