Our Favourite Photos from The Loved One


The Loved One was founded in 2009 and began as a vintage wholesale business. Fast-forward to the present day and the vintage label has a space of its own in Pasadena, selling everything from women's fashion to menswear, children's clothing, maternity and more.
Here at Whim, we love The Loved One, not just for its wonderful and high-quality vintage garments, but also for the label's use of stunning photography to capture the spirit and essence of the collection.
If you wish to view more of The Loved One's beautiful photos, you can click here. You can also visit the label's online shop or 'like' The Loved One on Facebook for updates.