Pretty Parcel's AW14 'Young At Heart' Collection

Source: 1 & 2

Credits:
Photography: Sally Plottel Photography
Hair & MUA: Erin - Make Me Up
Model: Amanda Beaton

Since 2010, Pretty Parcel has been paving the way in the Australian vintage-inspired clothing and accessories with their beautiful array of cute and quirky designs. With fashion designer Shannon McAlpine driving this creative venture, the brand has once again produced a series of remarkable pieces in their A/W 2014 ‘Young at Heart’ Collection.

100% Australian made and owned, Pretty Parcel has been working from the spectacular Mornington Peninsula in Victoria and generating some truly magical creations. We adore the brand’s authenticity and sense of care poured into each of its products. Taking inspiration from classic vintage silhouettes and patterns, Pretty Parcel’s latest collection features striking prints and a range of luxurious, rich fabrics. Whether taking a stroll through a leafy park or popping out for a bite to eat on a crisp Sunday morning, these garments are the perfect addition to jazz up any autumn wardrobe!  

Hand-made and delicately wrapped, Pretty Parcel is a truly unique online store that we here at Whim have fallen in love with. We urge you all to head over to their Facebook page and website to take a glimpse at these wonderful pieces for yourself. 

- Lucinda

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