Featured Label: Pretty Parcel

How beautiful is the new Pretty Parcel collection? The garments featured above are all from the fashion label's SS14 range, titled 'Garden Party'. We think the new collection is perfect for the warmer seasons, and we have fallen in love with its' range of dainty dresses, pinafores, and especially that matching gingham top and skirt set!
Shannon McAlpine is the talented fashion designer behind the independent, Melbourne based label. The Pretty Parcel website explains: "With a background in fashion design and a passion for vintage, she has brought together the quality and timeless design of vintage clothing with a contemporary twist. Bringing you individual, special, and lovingly handmade clothing and accessories."
The special thing about Pretty Parcel garments is that they are 100% designed and made in Australia. Each piece is limited or one-off, so if something particularly catches your eye, you'll have to get in quick! The materials used are locally sourced and hand-picked in order to give the wearer not only a gorgeous, but durable, item of clothing.
If you would like to view the rest of the wonderful items available for sale through Pretty Parcel, you can visit the label's online shop. You can also support Pretty Parcel by liking the label's Facebook page - Enjoy!

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