Lookbook: 'Dreamland' by She and Reverie + an Interview with Designer Quinne Myers
She and Reverie is a fashion brand well-known for its whimsical, girly and carefree garments created by the talented Quinne Myers and today we are excited to present the label's latest lookbook: 'Dreamland'.
We're sure you'll notice the stunning, floral location immediately, as well as the beautiful styles featured throughout these images. This is certainly one lookbook to capture both our imaginations and our hearts!
We're equally as stoked to be able to bring you an in-depth interview with the inspiring Quinne where she delves into the story behind the latest collection, as well as some exciting collaborations she has recently taken part in.
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Q: When did your love of fashion design first blossom?A: I got into fashion in high school when I realized it could be something fun. I grew up in a relatively small town and interesting clothes were hard to find. I did a lot of online shopping but no one was really making the type of things I wanted to wear, so I taught myself how to sew. I always wonder if I would've gotten into fashion design if I was growing up in today's world, where you can buy *anything* online and alternative style is so easily accessible! But I'm glad I did. It's a great way to combine my creativity and business sense.
Q: What first motivated you to create your own label, She and Reverie?A: The same things that launch so many start-ups: part youth, part insane ambition! I didn't want to wait until some undecided "right time" to start something, and I wanted to create a line of apparel that actually means something to the people who wear it. In doing so, I realized how important it is that the people who *make* the clothes also benefit from them. We began manufacturing in NYC because it's the easiest way for an indie line to get its start, but since learning more about the terrible conditions in many overseas factories (that I don't have the budget to visit in person and evaluate myself), I'd never dream of doing it differently. Even if we outsourced, we'd go the fair trade route -- not because of the name, but because clothing is not worth exploiting people for. she and reverie is special: our pieces tell stories, are meant to be cherished, and are made by workers who are paid enough for the work they do.
Q: We love your beautiful new collection 'Dreamland'! Please tell us about the inspiration behind these designs?A: Thank you! The mini capsule revolves around the Dreamland print, a large-scale watercolor painting I worked on last Autumn. I'm always pulled between giving things I create so much meaning, and the idea of "art for art's sake," and I'm not sure which category this print falls into. I started it while I was getting out of a creative block and just let my hands paint what felt right. The hanging cameo necklaces tell the story of a flock of Centaurettes going about their days, hanging colorful laundry on a cliffside and frolicking around a moonlit lake. The vintage-style folding fans are decorated with eyelashes, pastel galaxies and other oddities, and the betwined flower bouquets add a hint of antiquity to the vibrant, saccharine color palette. The white Sunlight Slip Dress was a natural addition to such a visually stunning print, and the Locket Sun Slip lets you pick your favorite cameo applique for a hint of magic on a sweet black cotton sundress. Dreamland feels like discovering an attic full of curiosities; it's a world inside a world inside the she and reverie world.
Q: We also understand that you collaborated with Brooklyn-based indie pop project Flocke, as well as videographer Amanda Blohm and choreographer/dancer Andrea Jane Dispenziere to create something quite special! Please tell us a little more about this collaboration?A: I love how easy it is to collaborate with other talented creators in NYC. I met Nicole from Flocke when we both worked a day job serving ice cream, I met Andrea through another artist's performance piece I helped out with, and I met Amanda through Andrea. We sat down together and combined our very different skills to make a dreamy, strange fairytale wonderland of a music video, combining music, dance, film, projection, pattern and apparel. Flocke's brand of dreamy, ethereal chamber pop has a similar fairytale aesthetic to she and reverie's apparel, and the first time I heard "Legs Are Not For Running," it got stuck in my head for the rest of the day, so it was a no-brainer to collaborate together on this video. Our Dreamland Skirts look so beautiful worn as dresses and floating around the girls when they dance.
Q: Do you have any upcoming, exciting plans for the not-too-distant future that you would like to share with us?A: We're working on something in conjunction with Hyman Hendler, a legendary ribbon & trim maker here in New York City, who believes in the same ideals of quality and slow fashion that we do. I'm so excited about it!!
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We want to thank Quinne for taking the time to answer our questions and we encourage you to visit the She and Reverie website and online shop to see the wonderful new collection. You can also view the dreamy music video collaboration between the label, Flocke, videographer Amanda Blohm and choreographer/dancer Andrea Jane Dispenziere here. Enjoy!
