Using Hoodies for Creative Brand Awareness
Hoodies and any apparel for that matter can be embossed with designs that can make a huge difference in creative brand awareness.
Personalised hoodies or workwear are as good as any business card especially if you want to stand out amidst competitors. Hoodies branded with a logo can go a long way in attracting customers to a store as well – besides covering more ground than a typical advertisement can and the obvious comfort factor, a simple hoodie will be a cheaper alternative as well.
The following are some reasons why you should get these made for your business:
Brings teams together
A simple suit and tie can be appropriate apparel for the office, but it can also make the workplace sterile. If you encourage casual days once a week, giving employees comfortable hoodies that are embossed with the company logo can keep them grounded and appreciative of their work. Working with designers to come up with unique logo designs can make that piece of apparel stand out in conventions, meetings, out on the streets which is only good for exposure. A memorable tagline will also go a long way in increasing your brand’s value overtime
Enhances Business Opportunities
Speaking of business exposure, wearing customised hoodies with the name of your business or brand embossed on it will create hype. This will be important if you want to raise awareness of a new charity campaign your brand is backing - a good design with an inspirational message right beneath the company logo will attract attention around town and increase your brand’s reputation at the same time. In other words, these promotional hoodies may end up paying for themselves in the long run.
Make your business the talk of the town
Of course, this will only be the case if you invest in hoodies that are made from durable, warm and soft materials. Branded or promotional products are notorious for being low quality since most of a business’s budget is allocated to operational costs. However, what most business owners fail to realize is that investing in quality apparel and logos that can stand out and last on them can do more for their brand in a week than an expensive advertising campaign can in a month.
Perfect for Australian Winters
Hoodies are made from thick materials which are usually a blend of cotton and artificial fibres so they are warmed compared to T-shirts. This makes them ideal for morning walks and during chilly weather. Since Australian winters are rarely cold enough to merit heavy jackets, hoodies can be the ideal replacement. Adding your brand logo to them will increase their curb appeal and since they are not heavy, your customers may prefer them over expensive sweaters.
Ideal for Casual Wear
Hoodies are ideal for casual wear such as for sports meets, beach parties, barbecues, school events etc. If you do not skimp on material, then chances are your branded hoodies will be shared which will increase your business’s reputation. Offer them in a number of styles, sizes and colours and increase those chances.
